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Breastfeeding is widely recommended as the healthiest way to feed your newborn. It can be very rewarding, but it may not be easy. Find the answers to common breastfeeding questions and get help for a positive experience.

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Join BIC on our mission to save handwriting and Fight For Your Write! Writing helps kids become better readers, boosts their confidence and sparks their creativity. Visit BICFightForYourWrite.com to sign our petition to save handwriting!

7 Fun Driveway and Sidewalk Games for Kids
Looking for classic outdoor games kids can play in the driveway or on the sidewalk, just like the good ol' days? From hopscotch to bubble-blowing contests, there's something for all ages!

Kindergarten Readiness App Wins Gold
Our Kindergarten Readiness app won the Gold Award of Excellence in the educational category at the 2014 Communicator Awards. This valuable checklist comes with games and activities to help your child practice the essential skills she needs for kindergarten. Download the Kindergarten Readiness app today!

Best Sun Safety Practices for Babies
Follow these sun safety practices for babies to ensure your little one stays safe on the beach and on sunny days all year long.