Leading National Advertisers

(in millions; ranked by total U.S. advertising spending)

Rank

Advertiser

2007 ad dollars

1. Procter & Gamble Co. $5,230.1
2. AT&T 3,207.3
3. Verizon Communications 3,016.1
4. General Motors Corp. 3,010.1
5. Time Warner 2,962.1
6. Ford Motor Co. 2,525.2
7. GlaxoSmithKline 2,456.9
8. Johnson & Johnson 2,408.8
9. Walt Disney Co. 2,293.3
10. Unilever 2,245.8
11. Sprint Nextel Corp. 1,903.2
12. General Electric Co. 1,791.3
13. Toyota Motor Corp. 1,757.9
14. DaimlerChrysler $1,739.4
15. Sony Corp. 1,736.8
16. L'Oreal 1,632.3
17. Sears Holdings Corp. 1,627.8
18. Kraft Foods 1,508.0
19. Bank of America Corp. 1,491.3
20. Nissan Motor Co. 1,422.9
21. Macy's 1,389.7
22. Anheuser-Busch Cos. 1,354.1
23. Honda Motor Co. 1,326.5
24. Viacom 1,309.9
25. Berkshire Hathaway 1,308.3

Source: Advertising Age. Web: adage.com.


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Leading National Advertisers

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