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POM Wonderful Presents: The Greatest Movie Ever Sold

Rating:PG-13 (for some language and sexual material)
Genre:Documentary
Release Date:April 22, 2011
Running time:90 minutes
Cast:Morgan Spurlock
Director:Morgan Spurlock
Producer:Morgan Spurlock, Jeremy Chilnick, Abbie Hurewitz, Keith Calder, Jessica Wu
Writer:Morgan Spurlock, Jeremy Chilnick
Distributor:Sony Pictures Classics

Web Site: http://www.thegreatestmovieeversold.com

Description: "POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD" -- which explores the world of product placement, marketing and advertising -- was fully financed through product placement from various brands, all of which are integrated transparently into the film. With humor and insight, the documentary unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with filmmaker Morgan Spurlock, and partners have the unique right to promote themselves in association with Spurlock and the film.

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